3. Landscape

Size of the Total Addressable Market
The creator economy is an exciting space to be in, Currently nearly 200 Mn people across the globe identify themselves as creators - out of which nearly 90% are Semi-Pro, Pro or Expert Creators. This number is poised to grow substantially where around One billion people will self-identify as a creator over the next five years
The total Creator Economy market size is estimated to be around $104.2 Billion and on par with a substantial growth trajectory similar to the Gig economy.
But the world still undervalues the power of the Creator today as
  • 69% of the creators feel overworked and/or underpaid
  • 89% of the creators are interested in a new, radical way of building a business as a creator
It’s time to properly compensate creators and to make this a more transparent, fairer economy.